Rebuilding Lives Campaign
Rebuilding Lives Campaign
Refuge creates a new campaign to mark 35 years of supporting women and children
We mark our 35th Birthday with a new advertising campaign that illustrates the positive role Refuge plays in helping rebuild the lives of women who have experienced domestic.
The campaign reveals the impact of domestic violence on both a physical and emotional level and demonstrates Refuge’s long established role in helping women and children rebuild their lives. Created by McCann Erickson London, the advert shows a beautiful photograph that has been violently torn up and then carefully pieced back together with the line: “Domestic Violence tears lives apart. For 35 years we’ve been helping to put them back together”.
The ‘Rebuilding Lives’ campaign, which is supported by Philip Morris International, is part of Refuge’s vital prevention and education work. Sandra Horley OBE, Refuge’s Chief Executive said: “The ‘Rebuilding Lives’ campaign will help us reach out to millions of people across the UK. As well as illustrating the devastating effect of domestic violence, the campaign will help women living with the daily terror of domestic violence to see that Refuge can help them rebuild their lives.”
Viacom has already donated two thousand London bus panels free of charge. This would normally have cost £70,000. National newspapers have also supported the campaign with almost £200,000 worth of donated space to date.
This is the third campaign McCann Erickson have created for Refuge and it marks 35 years since Refuge set up the world’s first safe house for women and children escaping domestic violence in Chiswick in 1971. Since then, Refuge has grown to become the largest provider of emergency accommodation and emotional and practical support to women and children in the country and the leading voice in the campaign to end domestic violence.
To download the advert or view as a full page – please click here
